A world of data lies within every transaction

At Zeal, we believe in the power of data to transform businesses — unlocking growth, deeper customer connections, and real value creation.
Many businesses overlook the potential within their transactional data. We’re on a mission to change that, helping merchants recognise and engage their customers, payment providers deliver smarter value-added services, and customers enjoy seamless, personalised experiences.

A future full of Zeal

Our vision is to become the global data intelligence infrastructure for card machine transactions — unlocking limitless potential for businesses worldwide.

Turning missed opportunities into new possibilities

Every untracked transaction is a missed opportunity. We envision a world where smarter card machines drive business growth, empowering merchants to better serve their customers.

The story

How Zeal started and where we’re headed

2019
The beginning

Zeal was founded by Omar Ebeid and Bellal Mohamed with a vision: to unlock new opportunities for businesses through their card machines.

Seeing how many merchant services are complex, fragmented, and outdated, leaving merchants with limited options, we saw an opportunity to change that. This was just the start of something big.

2020-2021

With a strong vision in place, we focused on building the foundation of Zeal. Our team worked tirelessly to build Zeal’s core technology, and we were recognised by Visa as an up-and-coming solution.

Our decisions were made with merchants in mind, ensuring a frictionless experience for customers from the ground up. We refined our infrastructure, strengthened security, and laid the groundwork for future scalability.

2022-2023

We moved beyond development and into real-world testing, with Ingenico as a strategic partner.

Businesses started experiencing Zeal firsthand, helping us refine our product. Merchant feedback became our greatest asset, guiding key improvements. At the same time, we navigated the complexities of the payments industry, ensuring Zeal could integrate seamlessly with payment providers.

2024 onwards

This marked a major leap forward for Zeal. We secured partnerships with Mellon, Castles, and other industry leaders.

We received industry awards that recognised our innovation and impact. Our team grew, bringing in world-class talent to scale our vision even further. Businesses across industries now trust Zeal as the go-to data intelligence solution for their card machines.

Led by Zealous visionaries

Driven by expertise, innovation, and a passion for transforming payments.

Omar Ebeid
CEO & Co-founder
Omar is a fintech entrepreneur with a master’s degree in management from the University of Bath and further studies at Harvard and Saïd Business School. His journey began in real estate, earning recognition in UK Parliament, before founding Zeal in 2019.
Bellal Mohamed
CTO & Co-founder
An electrical engineer and cybersecurity expert, Bellal ensures Zeal remains at the forefront of fintech innovation, leading its tech team. His expertise in secure systems and data intelligence drives Zeal’s value-added services for card machines.
Mohamed Fawzy
CMO
A seasoned marketing leader, Mohamed shapes Zeal’s brand, strategy, and global presence. With experience leading marketing for Transcendium’s portfolio company, Cilantro Coffee, he combines data-driven insights with creative expertise to position Zeal at the forefront of the payments industry.
Brendon O’Malley
Chief Payments Officer
A fintech leader with deep payments expertise, Brendon previously founded TenderPOS and sold it to a payments company. Now, he drives Zeal’s payments strategy and industry partnerships, leading its integration onto card machines to unlock new opportunities for merchants.
Duncan Smith
CCO
A strategic dealmaker, Duncan leads Zeal’s commercial strategy, forging partnerships with enterprise retailers to expand its global reach. As the former UK MD at Cardlytics, he drove its growth from launch to a multi-billion IPO on NASDAQ. Now, he leverages his expertise in high-impact relationships to drive Zeal’s success.
Lord Ed Vaizey
Advisor
A distinguished advocate for the creative and digital industries, Lord Ed Vaizey brings strategic insight and policy expertise to the team. His deep understanding of media, technology, and culture drives innovation, ensuring Zeal remains a leader in its field.
Sherif Hallouda
Advisor
A seasoned industry leader, Sherif is the Chairman of AEP, Ingenico’s oldest global distributor, and a member of Ingenico’s advisory board. With deep expertise in payments and card machine distribution, he advises Zeal on strategic growth.

Powered by game-changing investors

Bold investors drive our mission forward. Their vision and support enable us to innovate, scale, and transform the future of payments for businesses everywhere.

Great culture breeds great products

We’re a passionate, curious team on a mission to change how the world thinks about payments. At Zeal, you’ll find an empowering culture where big ideas are encouraged, and every voice matters. If you're excited about helping merchants grow and want to build the future of payments with us, check out our open roles — we’d love to meet you.

Explore careers at Zeal

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